Our Team
Bringing together professional expertise and diverse perspectives, we lead our team in continuous innovation to jointly create new value for the exhibitions and events industry.
Jason Yeh
CEO
Jason Yeh
Jason Yeh is the founder and CEO of GIS Group, Taiwan’s leading professional congress organizer, and President of ICC Tainan. Elected IAPCO President-Elect for 2026, he is a former ICCA board member and Honorary President of the Taiwan Convention & Exhibition Association. A leading champion of Taiwan’s MICE industry, he was named one of the “25 Most Influential People in the Meetings Industry” in 2017.
Amber Chen
Vice President
Amber Chen
As a Certified Meeting Professional (CMP) with over 20 years of experience in the international business events industry, Amber has collaborated with local and international association leaders as well as government officials. From international conference bidding strategies to meeting design and management, Amber brings strong leadership and passion for advancing Taiwan’s business events capabilities and international recognition.
She led the organizing team of EcoMobility World Festival 2017 and was honored with the IAPCO Innovation Award for PCOs 2017, becoming the first Taiwanese meeting planner to receive this renowned award.
Yoga Chen
CHRO
Yoga Chen
Bringing a diverse background in business development, human resources management, and brand/event coordination, Yoga serves as the Chief Human Resources Officer of GIS Group. In this role, Yoga leads talent strategy, HR policy design, organizational development, and labor relations. Beyond traditional HR, Yoga drives brand initiatives and new business ventures—seamlessly bridging corporate vision with human potential while integrating strategic business objectives with talent development to power continuous organizational growth.
Driven by a belief in collective effort and shared values, Yoga is committed to fostering an environment of open communication, active engagement, and cross-functional collaboration. By empowering professionals from varied backgrounds to leverage their strengths and turn innovative ideas into action, Yoga builds resilient teams and creates long-term value for both the organization and its people.
Cheryl Lin
AVP
Cheryl Lin
With over 23 years of experience in the MICE industry, Cheryl brings extensive expertise in international conference strategy, event management, and cross-sector collaboration. Her work spans Taiwan, Singapore, Beijing, and Macau, with projects recognized multiple times by Taiwan’s MICE Awards. Beyond delivering successful events, Cheryl believes that true excellence begins with understanding people, valuing every expectation, and building meaningful connections. Through trust, collaboration, and a genuine commitment to clients and partners, she strives to bring people together and create lasting value.
Lannie Lee
AVP
Lannie Lee
With over 25 years of MICE industry experience, Lannie has led major city events, international expos, and global conferences. Her portfolio includes the 2025 World Masters Games, Taiwan Lantern Festival (2021–2027), and major international exhibitions.
Her leadership experience spans public and private sectors, with expertise in expo operations, city activation, government procurement, and multi-stakeholder coordination.
Jakel Lin
Project Director
Jakel Lin
With over 16 years of expertise in international conference management, Jakel Lin has led major initiatives including the 2025 OCP APAC, 2024 ASPIRE Manila, 2023 Smart City Mayors’ Summit, and the successful bid for the 2029 ITS World Congress.
Serving as a steady anchor between teams and clients, he excels at building consensus in dynamic environments. By applying structured logic to resolve challenges, Jakel steadily turns strategic goals into reality while creating shared, lasting value with partners.
Daphne Hsu
Project Director
Daphne Hsu
As Project Director at GIS Group, Daphne specializes in the strategic planning and execution of top-tier international conventions, technology forums, and medical symposiums, including landmark events such as SEMICON Taiwan and the ICCA Congress. Beyond successfully delivering complex global gatherings, she is dedicated to establishing rigorous operational standards, mentoring talent, and driving organizational growth through continuous knowledge transfer.
Driven by the core belief that international conventions serve as vital bridges connecting local industries to the global stage, she leads with vision and precision execution—empowering her team, partnering with key stakeholders, and consistently elevating the firm’s competitive brand presence worldwide.
07-235-1070 #720 | 02-8780-5688
Ernie Shen
Project Director
Ernie
Ernie is a seasoned PCO professional specializing in the planning and execution of large-scale international conferences and medical congresses. He has led projects ranging from 100 to over 2,000 participants, covering program and speaker management, registration, exhibitions, production, accommodation, transportation, and onsite operations across cities in Taiwan and China.
As Project Director, he leads cross-functional teams in delivering complex international congress, integrating client needs, supplier resources, and budget objectives through rigorous project management and agile onsite problem-solving to ensure seamless execution and an exceptional attendee experience.
Phoebe Chuang
Project Director
Phoebe Chuang
Phoebe brings over 15 years of experience in project management and team leadership, with a diverse background spanning healthcare, technology, and the MICE industry. She has led high-profile international conferences and cross-sector projects, bringing together people, ideas, and resources to turn complex challenges into successful outcomes.
Beyond delivering successful projects, Phoebe is passionate about developing people and building stronger teams. She believes great leadership is about recognizing individual strengths, encouraging collaboration, and creating an environment where people can grow and thrive. Through this approach, she strives to make a meaningful difference for both her clients and the teams she leads.
Maddux Yeh
Deputy Director
Maddux Yeh
Maddux brings a background spanning biotechnology, vocal performance, and a decade in arts administration to the meetings, incentives, conventions, and exhibitions industry. At GIS, his project management experience includes Taiwan Weeks opening ceremonies and gala dinners, the Taiwan Stock Exchange’s year-end closing ceremony, and CAPRI’s annual forum.
Having crossed disciplines himself, he believes that what seems obvious to one person may be entirely new to another. He listens to what matters to each stakeholder and translates different professional perspectives into shared understanding and practical action. Combining an artistic sensibility with project coordination, he helps people contribute their expertise and turn ideas into meaningful experiences.
